Thanks to social media, we now have easier access than ever before to the incredible expertise of the very best makeup artists.
No longer do you need to head to a real-life masterclass to master the art of the smoky eye (although we do love an IRL event), as you can copy their tips and tricks simply by watching along via Instagram on your phone.
Sure, Julia Fox’s eye makeup tutorials are highly entertaining, but sometimes the pros know best when it comes to handy tips, effortless looks or all-out incredible makeup creations. In need of some makeup inspiration? These are the MUAs you need to follow on TikTok and Instagram immediately.
The best makeup artists to follow on Instagram and TikTok
Katie Jane Hughes – @katiejanehughes
Katie Jane Hughes is arguably one of the best known makeup artists on social media and has worked with big names like Rosie Huntington-Whiteley and Naomi Campbell. She’s probably best known for her incredible eye makeup looks, her ability to create a fluffy looking brow on very sparse arches, and for her handy how-tos, including makeup tips for hooded eyes.
Rose Gallagher – @rosegallagher
If you’ve been lucky enough to meet Rose IRL then you know she’s one of the warmest, friendliest people in the industry, and we’re sure she’s popped up on your For You page if you’re on Beauty TikTok. She is the queen of the accessible makeup tutorial and also hosts her own podcast Beauty From the Heart, as well as sharing her experience of the skin condition rosacea.
Joy Adenuga – @joyadenuga
Joy creates some of the most beautiful eye makeup looks we’ve ever seen as well as being an incredible bridal makeup artist (she has a separate account @bridesbyjoy dedicated to this!). As well as serving up a healthy dose of beauty inspo she also has her own makeup brush brand, ByJoyadenuga.
Ruby Hammer MBE – @rubyhammer
To be honest, the list of projects Ruby Hammer *hasn’t* had a hand in during her makeup artist career is probably easier to come up with, having worked on major campaigns for magazines, fashion designers, TV and as a brand founder. After founding makeup brand beauty Ruby & Millie back in the day, she now has her own eponymous brand. Follow her for everything from product recommendations to tips and tricks for mature skin.
Jamie Genevieve – @jamiegenevieve
Having started out as a counter makeup artist, Jamie Genevieve’s content is both mesmerising and easy to watch – with her YouTube account not far off a million subscribers – and her Instagram has the perfect modern day take on the nineties vibe. She launched her own makeup brand VIEVE at the end of 2020, with an array of incredible eye and lip products, most recently bringing out her own vegan makeup brushes.
Pauline Briscoe – @paulinebriscoe
Pauline is an absolute legend and will teach you everything from perfecting that liquid liner flick to mastering ombré lips and all the smoky eye inspiration you could ask for. She’s also the go-to makeup artist for some very famous faces – her clients include everyone from the Loose Women ladies to Serena Williams.
Adeola Gboyega – @adeolagboyega
With more than a decade’s experience, you may remember Adeola from the Bobbi Brown PRO Team back in the day, but she’s now very much an influencer in her own right. As well as great makeup tips and product recommendations, she’s also super knowledgeable about skincare and her glowing skin is the definition of goals.
Cher Webb – @cherwebbmakeup
Few people can rock a red lip quite as well as Cher Webb, who has worked on everything from celebrity red carpets to runway looks for fashion week. Her Instagram feed is absolutely jam-packed with tutorials and makeup hacks galore so she is definitely one to have on your radar.
Aimee Connolly @aimeeconnolly_com
Another glowing complexion hero, Irish beauty Aimee Connolly She’s also got her own makeup brand, Sculpted by Aimee, which makes some of the best complexion products around and which has just forayed into skincare too. Follow her for video tutorials, glowy skin tips and an insight into her job as a brand founder.
Consider this lot all of the makeup inspiration you could possibly ask for.
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