Crypto, sports gambling brands spending big

A Super Bowl advertisement is supposed to entertain, to tease, perhaps titillate consumers all in the service of amplifying a product or brand.

It’s not meant to be a 30-second how-to video. And the newest players in this arena won’t treat it as such, even if their products remain something of an enigma.

As more than 100 million viewers in the USA tune into Super Bowl 56 on Sunday, they’ll get the usual comfort food of products during the much-anticipated commercial breaks – fattening snacks, big-brand macrobrews, cars and trucks designed to embolden the consumer’s way of life.

Super Bowl Sunday is also a measure of cultural currency, and for two nascent and at times controversial industries – cryptocurrency and sports gambling – the big game means go time.


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