Launching a business in today’s world is all about solving a need, and James Patrick Photography is doing so much by delivering high–quality, remarkable photographs. Starting his career as a photojournalist, James Patrick always dared to dream and pursued his goals relentlessly with gusto. Thus, transitioning from a journalist to a photographer of fitness enthusiasts and other subjects has helped position his company and brand, James Patrick Photography, into a venture worth looking out for.
James Patrick has built a name for himself in the photography world as an award-winning and internationally published photographer whose work has appeared on over 600 magazine covers globally. In addition, he has worked with various commercial and editorial clients in fitness, sports, fashion, and beauty. He has set himself apart with the quality of work he delivers for his clients and how much he has helped many people boost their images with clear, crisp, high-definition photographs.
Understanding that brands and individuals need to be projected to the right audience for growth drives James Patrick. Thus, he took an interest in the fitness industry to help its players stand out and garner enough audience attention to grow their business. James also helps fitness entrepreneurs feature on top media platforms to amplify their authority and generate leads for their businesses. James’ mastery of photography and his annual conference, FITposium, which gives attendees exclusive opportunities to land top media features, have helped many fitness entrepreneurs achieve immense growth.
Being an entrepreneur has given James Patrick an insight into the challenges that business owners face. “The ability to stand out to the right audience is the biggest challenge for so many entrepreneurs. That is why the power of the media is so critically important. It not only adds clout and credibility to one’s brand. That is why I lean so heavily into earned media features from magazines, top podcast spots, and more,” he said. Some of the publications and media platforms that James Patrick Photography has featured in include Sports Illustrated, STRONG Fitness Magazine, Oxygen Magazine, GolfMagazine, Muscle & Fitness Magazine, Men’s Fitness Magazine, ShapeMagazine, eBay, Train Magazine, Fitness Magazine, Rodale and many more.
James hoped to be a beacon of hope for aspiring and established entrepreneurs. He acknowledges that many people have great ideas, but the inability to implement them is the main reason they are stalled and miss valuable chances. He experienced something similar when he created an outline for his first book but did not proceed with finishing or publishing it when another author wrote something similar, which became a bestseller. From that experience, he became an action-taker, charging everyone to be the same.
James Patrick has two bestselling books, “Fit Business Guide: The Workout Plan for Your Brand” and “Fit Business Online: Establish, Market and Profit from Your Fitness Brand.” He highlights the importance of quality images for any individual or brand and how it aids promotion, marketing and placement in the audience’s minds. Being tenacious and focused have helped James advance his career, and he hopes to expand his work portfolio to cover more industries over the next few years.