- With the Bimbo Global Race, Grupo Bimbo is donating 20 slices of bread for each registered participant to help those who need it most.
- The Bimbo Global Race, with its in-person and virtual formats, brought together more than 341,000 participants at a global level.
- Over the race’s seven-year history, Grupo Bimbo has donated more than 23.7 million slices of bread to food banks in different countries.
MEXICO CITY, Sept. 30, 2022 (GLOBE NEWSWIRE) — Grupo Bimbo held the seventh edition of the 2022 Bimbo Global Race, a race with a cause that brought together more than 341,000 participants in a new hybrid model: an in-person race in 15 cities across 10 countries, and a virtual race in more than 100 locations.
For each person registered, the Company committed to donating 20 slices of bread to help aid in the fight to end hunger, one of the United Nations Sustainable Development Goals (SDG 2), helping those who need it most in some of the communities where the company is present. Thanks to everyone who joined the 2022 Bimbo Global Race movement, Grupo Bimbo surpassed this year’s goal, and will donate a total of 6.8 million slices of bread to food banks around the world.
Alberto Levy, Global VP of Marketing, commented: “Thank you to all who decided to be part of this race, not only to be physically active themselves, but also for their desire to help our local communities. The result of their efforts reinforces our purpose at Grupo Bimbo to Nourish a Better World through actions and not just words.”
The countries with the most in-person and virtual participants in the Bimbo Global Race were China with more than 162,000, Mexico with more than 28 thousand, Perú with more than 22,000, India with more than 20,000 and Spain with more than 18,000. In addition, thanks to its virtual option, the race registered runners from countries including Greenland, Papua New Guinea, Malaysia and more.
Over the past seven years, through the Bimbo Global Race, formerly the Global Energy Race, Grupo Bimbo has donated more than 23.7 million slices of bread to food banks in different countries.
The Bimbo Global Race is the company’s most impactful and essential sports movement. The race is made available to all to allow participants of all ages to join the initiative, regardless of their location.
For more information about Bimbo Global Race 2022, visit: https://bimboglobalrace.com/?language=es
ABOUT GRUPO BIMBO
Grupo Bimbo is the largest and leading baking Company in the world and a relevant participant in snacks. Grupo Bimbo has 203 plants and more than 1,700 sales centers strategically located in 33 countries throughout the Americas, Europe, Asia and Africa. Its main product lines include fresh and frozen sliced bread, buns, cookies, snack cakes, English muffins, bagels, pre-packaged foods, tortillas, salted snacks and confectionery products, among others. Grupo Bimbo produces over 13,000 products and has one of the largest direct distribution networks in the world, with more than 2.8 million points of sale, around 53,000 routes and more than 135,000 associates. Its shares trade on the Mexican Stock Exchange (BMV) under the ticker symbol BIMBO, and in the over-the-counter market in the United States with a Level 1 ADR, under the ticker symbol BMBOY.
ABOUT BIMBO BAKERIES USA
Bimbo Bakeries USA is a leader in the baking industry, known for its category-leading brands, innovative products, freshness and quality. Our team of 20,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Entenmann’s®, Stroehmann®, Maier’s, Sara Lee®, Thomas’®, Barcel, Boboli, Arnold®, Artesano®, Ball Park®, Bimbo®, Boboli®, and Brownberry®. Little Bites®, Marinela®, Mrs Baird’s®, and Oroweat®.