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Founded by Dilan Shah in 2019, YUR Inc. is a leader in
accessible fitness technology in the gaming space. YUR’s
gamified social layer, YUR.fit, pairs with virtual and augmented
reality games to allow gamers to sync health data, such as
exercise, sleep, and nutrition. YUR can be used within almost any
digital space, allowing gamers to use various wearables and gaming
platforms for fitness tracking.
YUR’s mission is to facilitate a healthy and active
lifestyle for gamers. YUR captures a key target audience that is
otherwise overlooked by popular fitness programs like Peloton and
Lululemon’s Mirror. Many existing fitness programs focus on
consumers who already enjoy fitness and promote activities that are
perceived as high-rate exertion workouts. In contrast, YUR noticed
that 80% of their gamer community are beginners in fitness.
Therefore, YUR targets those who need help getting started with
health and fitness habits.
YUR recorded over 7.1 million workouts in the year 2020. YUR has
continued to excel during the COVID-19 pandemic, demonstrating its
ability to adapt to change. While many businesses have slowed down,
the pandemic presented an opportunity for YUR to expand its reach
as at-home fitness became the norm. YUR believes it has the largest
XR fitness community with over 170,000 users.
YUR continues to show potential for growth with its API
(Application Programming Interface) approach. APIs enable YUR’s
products to be implemented on multiple devices. YUR has its own
Apple Watch app and hopes to be accessible via any wearable device.
For gamers who do not use wearables, YUR also uses machine learning
to train models that estimate fitness metrics from only movement
and pieces of biometric information. Upcoming developments for YUR
include sleep fitness and glucose monitoring via wearables.
In the long term, YUR aims to become the unified
activity-tracking layer across all spatial computing peripherals.
YUR offers one of less than 10 applications at the heart of
Facebook’s fitness initiatives on the interactive side of VR /
AR. YUR is addressing a potentially large market as there are 174
million gamers in the United States alone. Users can purchase a B2C
subscription to give YUR members access to virtual cosmetics that
rotate every month. YUR’s VR/AR title will retail for $20 and
is slated for release in January 2022 on Oculus Quest.
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