myAir blends technology with food as medicine to tackle growing stress pandemic

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The strategy of personalizing nutrition to achieve a health or wellness goal, such as reducing bad cholesterol, managing diabetes or, in the case of myAir, reducing stress, is well-documented as effective – but offering such services on a mass scale to create long-term, sustained change (and consumer relationships) requires a reliable feedback loop that can accurately and efficiently assess the impact of dietary recommendations and make adjustments as needed.

While strategies of assessing bloodwork or stool samples or even one-on-one interactions to measure the impact of dietary changes or other interventions are effective, they often come with a time delay that misses nuances, delays adjustments and limits the overall consumer experience so that long-term consumer loyalty can be elusive.

But myAir’s use of data tracked in real time via smart watches, including heart rate, respiration, sleep quality and physical activity offers an “ongoing solution” to the “ongoing problem” of stress. It provides consumers near immediate feedback and insights about their stress levels and health through a dashboard that highlights how stress changes throughout the day and week, how to make the most of their sleep, and how their sleep quality affects their focus the next day, among other variables.

myAir uses this same data to recommend customized, plant-based adaptogenic nutrition bars that can help users further reduce and manage their stress daily, company founder Rachel Yarcony told FoodNavigator-USA.

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