‘ROI’ through economy, is top priority for #NewsMedia Business Summit coordinator John Newby

Connect with us

E&P Magazine, 360 Media Alliance & Pennsylvania NewsMedia Association

John Newby is no stranger to planning successful events for the news publishing industry, having hosted dozens of well-attended conferences as founder of the 360 Media Alliance. “Our mission has always been to provide a quality event at a reasonable price,” stated Newby. “This event is no different, as we have secured accommodation at the downtown Harrisburg Sheraton for only $129 per night. Couple that with a $299 registration fee which includes lunch, breaks and even a free cocktail reception, and you have truly a great buy!”

The Oct. 12-14 NewsMedia Business Summit, hosted by the 360 Media Alliance, E&P Magazine (Editor & Publisher), the Pennsylvania NewsMedia Association and I-SCMA, selected Harrisburg in central Pennsylvania as a location because it was once the home of the popular regional conference: America East. Thousands attended America East over the past few decades. “PNA had a long and proud history with our America East trade show, and we wanted to build upon that with this joint collaboration of the NewsMedia Business Summit,” stated Brad Simpson, president of the Pennsylvania NewsMedia Association. “Many attendees over the years loved the central location of America East since Harrisburg, Pennsylvania, is no more than a six-hour drive from over 1,000 daily and weekly newspapers. Hosting the Summit here locally will allow attendees to benefit from the sessions and networking without the costs and hassles of air travel.”

Programs scheduled for the Oct. 12-14 regional conference will include LMA’s Guy Tasaka, with a talk on emerging new revenue verticals; an in-depth look at local advertiser sentiment, presented by Corey Elliott of Borrell Associates; a keynote presentation from former GateHouse executive and now CEO of the NFL Pro Football Hall of Fame, Jim Porter; a lively debate over the pros and cons of diminishing print frequency from Bill Ostendorf of Creative Circle Media and Al Getler of Coda Ventures; plus a deep-dive into “Boosting Your Brand’s Value to Reconnect with the Coming Generation” from Richard E. Brown, a News/Media Alliance Rising Star recipient, former head of digital subscriber churn for Gannett | USA TODAY NETWORK and now the senior director of retention for The Daily Beast.

For more information on the NewsMedia Business Summit, head to the official Summit Site at EditorandPublisher.com/Summit.

Leave a Reply

Your email address will not be published.