Taco Bell is testing a new menu item with a beloved snack food. The fast-food chain hopes the creation can replicate the success of its Doritos shells.
The experiment: A massive Cheez-It, which is 16 times the standard size, serves as the base for Taco Bell’s new “Big Cheez-It Tostada.” The meal layers ground beef, sour scream, tomatoes, lettuce and cheddar cheese on the cheesy cracker for $2.49. It’s described as an “abundantly cheesy and nostalgic, yet magically modern, dining experience,” according to a release.
The second item Taco Bell is testing is a “Big Cheez-It Crunchwrap Supreme,” which replaces the internal tostada shell, with the giant Cheez-It for $4.29. It’s packed with the usual ingredients, including ground beef, nacho cheese sauce, lettuce, tomatoes and sour cream.
16x bigger than a regular @cheezit cracker. Read that again… pic.twitter.com/3GthG0DAkD
— Taco Bell (@tacobell) June 28, 2022
Both are available only in one restaurant, located in Irvine, California, for the next two weeks.
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Like many fast food chains, Taco Bell regularly tests menu items before potentially expanding their availability to other locations. The company, based in Southern California, has used its hometown for a plant-based protein made from peas and chickpeas last year.
Partnering with a well-known snack could also help boost sales. Its Doritos taco shells quickly became a fast food icon shortly after its 2012 debut and sold over 500 million of them within about a year of its launch.
The brand is a strong performer for its parent company, Yum! Brands. It reported same-store sales growth of 5%, beating expectations, in its most recent earnings report.
The top 10 fast-food restaurants for customer satisfaction
1. Chick-fil-A

This July 19, 2012, file photo, shows a Chick-fil-A fast food restaurant in Atlanta.
2. Domino’s

In this July 15, 2019 file photo shows a Domino’s location in Norwood, Mass.
3. KFC

A KFC restaurant is open, Wednesday, April 21, 2021, in New York.
4. Starbucks

A customers exits the drive thru lane at a Starbucks coffee shop, Tuesday, April 27, 2021, in Des Moines, Iowa.
5. Five Guys

A passerby walks past workers boarding up a Five Guys restaurant along the Nicollet Mall Monday, Nov. 2, 2020, in Minneapolis.
6. Panera Bread

A Panera Bread store is shown Wednesday, July 10, 2019, in downtown Minneapolis.
7. Pizza Hut

This Jan. 24, 2017, file photo shows a Pizza Hut in Miami.
8. Arby’s

In this Monday, March 1, 2010, file photo, an Arby’s restaurant sign is shown in Cutler Bay, Fla.
9. Chipotle Mexican Grill

In this March 16, 2020, file photo, a sign indicating that only carry-out or delivery options are available hangs in the window of a closed Chipotle restaurant in Portland, Ore.
10. Dunkin’ Donuts

This May 7, 2020, file photo, shows a Dunkin’ Donuts at the Greater Pittsburgh International Airport in Moon, Pa.
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