The Internet’s Favorite Fashion Archivist Has Aspirations Beyond the Feed

Kim Russell, like many other Black creators working in fashion, has had an unconventional path to gaining visibility in the fashion world.

If you have any remote interest in fashion — in addition to being “very online,” as they say — it’s possible that you’ve encountered @TheKimbino via retweet or during a casual scroll on Instagram. Russell has become one of the most-discussed digital archivists on social media, known for her razor-sharp analysis and quick wit and quickly ascending to being one of the most visible and influential accounts on TikTok and Instagram. This work has even granted her some unique opportunities: She’s been featured in various fashion magazines, she writes a style column for The Face and is followed by some high-profile names. (Kim Kardashian tweeted a birthday message to Russell last year.)






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