The past two years have compelled the world to adopt digitalization across multiple sectors and industries. People have adopted interacting with each other over the internet with ease. The fitness industry can demonstrate how well the world adjusted to remote living and digitalization across different aspects of living.
Despite the latest variant of COVID restricting the number of people and capacity at venues, the pivot to virtual workouts and app-based fitness training sessions ensured January saw the usual spike in people signing up for fitness programs and classes. The shift to online fitness apps and sessions is said to be a permanent shift and has drastically changed the way the 32 billion dollar fitness industry will evolve, grow and benefit people across the globe.
The shift and acceptance of virtual fitness classes and guidance can be attributed to the change in perception of a healthy body. Post COVID-19 fitness goals for most people have shifted towards a more holistically healthy body and mind balance. Fitness apps help people achieve their new fitness goals despite their physical location.
Fitness apps offer personalised fitness plans
Unlike in-person workout sessions where you sign up for a class that incorporates the needs and goals of different people into a single workout regimen, fitness apps design a plan for every individual’s fitness goal. Different people have different ideal body types and workout capabilities. Fitness apps recognize that and come up with a workout schedule and diet plan to best ensure their subscribers reach their fitness goals in a realistic timeline.
Fitness apps rely on technology to encourage their subscribers to build positive habits
Gyms and workout sessions work for those patrons who are encouraged, motivated and have gotten habituated to their workout regimen. Unlike in-person gyms, fitness apps make it easier to follow a set routine that eventually becomes a habit for those who subscribe to the app. The freedom to stick to their custom fitness regimen from their homes or even during their outstation trips ensures more app subscribers routinely follow and adhere to their fitness plan when compared to those who take an in-person gym membership. Whether people have an hour in between virtual meetings or just 10 minutes, many subscribers manage to squeeze in multiple virtual workouts every day across a range of modalities depending on their fitness plan.
Fitness apps use artificial intelligence and virtual health assistance to help monitor progress and fitness goals
Artificial Intelligence-based personal trainers accessible through fitness apps are the next big thing in the fitness industry. Fitness AI apps are designed to offer personalised fitness charts and lifestyle pursuits.
These fitness apps help customise plans based on eating habits, fitness level, and the subscriber’s body mass index. The apps check the workout pattern and improvise them to ensure the end goal is achievable. In a way, AI-based fitness apps do the tasks a personal trainer would do in a traditional gym setting.
Fitness apps can help manage diseases using technology
With multiple fitness trackers and health monitoring apps now available on smartphones and devices, fitness apps can access real-time data regarding their subscribers’ health parameters like their heart rate, blood pressure. These smart wearable devices help more than just collect data. They help bridge the gap with medical reports to give a complete view of their subscribers’ health profiles. fitness apps need to keep a record of the workout regimens and their subscribers’ fitness levels by analysing the stats they get. They are capable of detecting irregular heartbeats that can be the telltale signs of a stroke.
Fitness apps are soon becoming virtual assistants that help connect their subscribers’ fitness goals with their lifestyle and health. They guide people on the number of reps to do per workout module as well as how best to edit and modify their diets and lifestyles to best reach their fitness levels. By integrating the use of smart-wearable devices, these apps can help monitor and detect the early signs of multiple lifestyle diseases and help their subscribers get habituated to a healthier way of life.
Mac Singh, Co-founder Fitelo, Fitness App
(DISCLAIMER: The views expressed are solely of the author and ETHealthworld does not necessarily subscribe to it. ETHealthworld.com shall not be responsible for any damage caused to any person / organisation directly or indirectly.)