Tim Tebow joins NuSkool Snacks as low-sugar, plant-based bar category gains steam

Based in Austin, Texas, Christensen launched the functional bar brand (formally MCTco) which uses a variety of functional ingredients such as collagen, plant protein, prebiotic fiber, and MCT oil to deliver a line of nutrition bars with 10g of protein, 7g of fiber, and zero added sugar (in its Dessert Bars line). 

In 2021, NuSkool was selected to join the inaugural Mondelez SnackFutures CoLab startup program and since its launch has attracted a number of investors including the founders of Super Coffee, Jim, Jake, and Jordan, DeCicco; co-founder of Liquid I.V. (acquired by Unilever in 2020); Hayden Fulstone; and Jackie Fast, managing partner are Sandbox Studios. 

Tebow will be joining NuSkool as an investor and chief mission officer acting as public voice and face of the brand.

“I’ve tried to eliminate sugar from my diet for close to 20 years, and it’s been tough to stay fueled up with few trusted snack options readily available. NuSkool Snacks has made it easier and more enjoyable to eat on the go, and I’m so grateful to have the opportunity to work with Joe and his incredible team to make delicious, healthy, and low-sugar nutrition bars available to consumers everywhere. I’m excited to help NuSkool Snacks increase their retail presence and bring more options to more people through collaborative marketing campaigns,” ​Tebow told this publication. 

“He will definitely play a key role in mission, brand, and voice,”​ Christensen told FoodNavigator-USA, adding that the partnership came about organically from Tebow trying NuSkool Snacks independently and reaching out to Christensen about collaborating on the brand, which is centered on reducing added sugar in the American diet.

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