Vice President, Marketing – News 12

Vice President, Marketing – News 12
Altice USA
Long Island City, Queens, NY

Altice USA’s News 12 network is seeking a strategic leader with a creative sensibility to lead our marketing and design multi-platform efforts.

This chief brand evangelist will work with the creative teams, senior executives, and news division leaders in seven regions to ideate and execute audience and brand growing strategies across linear, digital, social media and OTT platforms.

This is a key role on a corporate team of linear, digital and OTT executives.

Collaboration and organizational alignment are critical directives for this role that reports to the SVP and GM of News 12 and is headquartered in Long Island City, New York.

Responsibilities:

• Lead all marketing strategies aimed at increasing and retaining audience and brand awareness and engagement.
• Organize the operations of two departments, marketing, and design, evolving from a centralized model into a hybrid decentralized model.
• Develop and execute paid media marketing campaigns across all platforms – digital, on-air, social.
• Oversee affiliate marketing efforts for New 12’s OTT product – News 12 New York – including operations, marketing, and contractual obligations. Work closely with the distribution department on new channel launches.
• Collaborate and coordinate enthusiastically and effectively with key stakeholders including marketing and design teams, senior multi-media leadership team, research/analytics teams, digital teams, marketing, sales and operational leaders from associated divisions and outside partners and vendors.
• Image and brand ambassador for News 12 on all its dozens of platforms.
• Collaborate with the GM and VP staff to develop and monitor KPIs (Nielsen, set-top box & digital, social media, OTT, and partner data) and interpret insights from our analytics team.
• Partner with senior leadership and our research team in devising audience outreach that adds increased value and brand affinity for our audience.
• Build and manage a multi-million-dollar budget.
• Guide the senior director of design on brand look and feel and in prioritizing and organizing the department and outside creative vendors.
• Empower our sales teams with brand assets that help them elevate our brand to advertisers.
• Build and maintain relations with outside media properties.
• Oversee brand community events, often including News 12 on-air staff and employees.
• Oversee brand executive presentations.

Qualifications:

• 15+ years of experience in media brand production and management.
• Bachelor’s degree required.
• Marketing and team management experience with a media company, broadcast or cable news operation, streaming service, gaming, mobile, brand and/or marketing company or agency.
• Demonstrated experience with gathering, quantifying, and interpreting a variety of datasets.
• Experience leading brand, design, and strategy processes.
• Strong digital and social media marketer.
• A collaborative results-oriented working style.
• Ability to prioritize and pivot in a complex, fast paced news environment.
• Experience in a news environment strongly preferred.
• Fun!

For more information and to apply, please visit: https://www.alticeusacareers.com/vp_marketing_news12

About Altice USA:

Altice USA is a cutting-edge communications, media, and tech company. We connect people to what matters most to them; texting with friends, advertising that resonates, or binge watching their favorite show. Our differentiated approach centers around technologies that push the envelope and deliver the ultimate customer experience.

News 12 is the leader in hyperlocal news, weather, traffic, politics, investigative and more, delivering 24/7 award-winning coverage in the Bronx, Brooklyn, Long Island, Connecticut, New Jersey, Westchester, and Hudson Valley and available on News12.com and the mobile app.   Additionally, News 12+ delivers 5 local traffic and weather channels.  Plus, now you can see the best of News 12 from across the tri-state area all in one place with News 12 NY.  Streaming live 24/7 on YouTube, FireTV, Plex, Tubi, LocalNow, Vizio, Samsung TV Plus, PlutoTV, Stirr.

Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

Altice USA, Inc. collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law.  This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

As a condition of employment, New York City requires all private-sector workers assigned to a location in the City to be vaccinated by December, 27, 2021. Accommodations may be available for religious or medical reasons; please visit our accommodations link on the AUSA Career Site.