
Yorkshire-based water saving technology business Xeros Technology Group has appointed a new chief executive.
Neil Austin will take up the role from 1 August 2022.
Austin recently served as managing director of Strix (UK), where his focus was on the consumer goods division including water filtration. Prior to that, he was chief commercial officer of Neurovalens, and he previously held roles as sales director at Glen Dimplex, Consumer Goods division, and as sales manager at Whirlpool Corporation.
Outgoing chief executive Mark Nichols will step down from the board on 1 August 2022 and leave the company on 30 September 2022.
Klaas de Boer, chairman of Xeros, said: “We are delighted to welcome Neil as chief executive officer of Xeros. Given his highly relevant background and experience, the Board is confident that he will assist in driving growth, with a clear focus on accelerating the adoption of Xeros’s solutions at scale.”
Neil Austin, incoming chief executive of Xeros, added: “With extensive experience in the domestic appliances industry, I have been aware of Xeros’s revolutionary technology for many years. The opportunity to help the business continue its vitally important mission to improve sustainability in the laundry and garment sectors is both a privilege and an honour.
“I am confident that by building on the solid foundations laid by the team, we are ready for the commercial breakthrough that the technology deserves.”
Xeros Technology Group is based on the Advanced Manufacturing Park in South Yorkshire.

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